REASONS/RAZONES is the newest HIV testing campaign under the CDC Act Against AIDS initiative. The bilingual campaign is the agency’s first national effort to encourage HIV testing among Latino gay and bisexual men, who are among those hardest hit by HIV in the United States. The campaign asks gay and bisexual Latinos “What’s your reason?/¿Cuál es tu razón?” for getting an HIV test through a series of campaign materials that feature men sharing their reasons for getting tested for HIV. REASONS/RAZONES uses images of family, friends, and partners to emphasize a strong sense of self, family, and community. The campaign also includes information about accessing fast, free, and confidential HIV testing. The campaign’s bold images and messages will appear in mobile and online advertising, national and local print and outdoor/transit advertising in target cities. REASONS/RAZONES includes a Facebook page and a dedicated website with a suite of campaign materials available below for individuals and organizations to download and distribute.
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