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On November 15, you’ll be able to search for healthcare coverage options, get accurate information on the plans available in your state and make apples-to-apples comparisons of private insurance plans and their prices.

Get Covered & Stay Healthy


How the Marketplace WorksBetween November 15, 2014, and February 15, 2015, millions of Americans—individuals, families, and small businesses—will be able to find health insurance that fits their budgets and meets their needs, with less hassle, at the new Health Insurance Marketplace. For the very first time, consumers will be able to go to one place to search for health coverage options; to get accurate information in easy to understand language on different plans; and to make apples-to-apples comparisons of private insurance plans. They’ll be able to get comprehensive information about benefits and quality, side by side with facts about price, before they have to make a choice.

No matter where they live, consumers will only need to fill out a single application on the Marketplace to choose from the health plans available in their area…to learn if they qualify for programs like Medicaid or the Children’s Health Insurance Program…or to find out if they qualify for lower costs on monthly premiums or out-of-pocket costs.

Coverage starts as soon as January 1, 2015.

How the Marketplace Works infographic

Public Health & Enrollment

Infographic depicting tests, screenings, health interventions, doctor visits, and vaccinations.Coverage Can Improve Population Health

All health plans offered on the Marketplace must cover a comprehensive set of benefits, including physician visits, preventive care, hospital stays, and prescriptions. Plans must also treat everyone fairly; discrimination against pre-existing conditions will be banned.

Most health plans must cover certain preventive services for children, women, and adults without a copayment, co-insurance, or deductible. Just a few of the covered preventive services include:

  • Screenings
  • Counseling
  • Routine vaccinations against flu, pneumonia, HPV, measles, polio, meningitis, and many other diseases
  • Blood pressure, diabetes, and cholesterol tests
  • Regular well-woman, well-baby, and well-child visits
  • Care to ensure healthy pregnancies

Already we are seeing that access to coverage increases the use of preventive care and improves reported physical and mental health. A recent report from Oregon found extending coverage resulted in:

  • More than 50% improvement in cholesterol screening rates
  • Greater than 30% improvement in cervical cancer screening rates
  • 100% improvement in mammography rates

(Citation: Baicker K, Taubman SL, Allen HL, et al. The Oregon experiment -- Effects of Medicaid on clinical outcomes. N Engl J Med 2013;368:1713-1722)


What You Can Do

Photo of two women and man, about health insurance marketplace.To Help Encourage Enrollment You Can:

About the Health Insurance Marketplace


The Value Of Health Insurance

Learn More & Enroll

Individuals & Families


Small Business
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  • Page last reviewed: December 2, 2014
  • Page last updated: December 2, 2014
  • Content source:
    • Office of the Associate Director for Communication, Digital Media Branch, Division of Public Affairs
    • Page maintained by: Office of the Associate Director for Communication, Digital Media Branch, Division of Public Affairs