CDC is exploring a number of different ways that mobile phones can be used to disseminate health information and encourage health behaviors. By providing access via mobile phones, CDC can explore ways to target diverse audiences with “just in time” messaging for health decisions. Ongoing projects include activities related to diabetes and smoking cessation.

E-mail Subscriptions/RSS Feeds: CDC is exploring ways to provide automated alerts when CDC.gov content is updated. By subscribing to e-mail updates or RSS feeds, CDC.gov users can be notified when topic-specific content is update.

Blogs: CDC is using blogs to empower constituents to connect with and share health information, as well as to engage public health professionals in meaningful dialogues. CDC launched the Health Marketing Musings blog in June 2006, and has been using this interactive platform to discuss issues related to new media, global health, consumer empowerment and many more topics. In other outreach to the blogosphere, CDC has had several webinars with blog writers to provide credible scientific information and research on which messages are effective in encouraging behavior change.