Health Prevention Research Initiative

 

Health Protection Research Initiative FY 05

 

In September 2005, CDC awarded nearly $5.2 million to fund two new Centers of Excellence in Health Marketing and Health Communication and two Centers of Excellence in Public Health Informatics. The grants are part of CDC’s Health Protection Research Initiative and are helping to grow the science base for two new Centers at CDC, the National Center for Health Marketing and the National Center for Public Health Informatics.

 

Centers of Excellence in Health Marketing and Health Communication

 

With support from CDC, the Centers of Excellence in Health Marketing and Health Communication are providing vital tools and knowledge to develop and market the information that people want and need to make sound health decisions.

 

Dr. Leslie Snyder, University of Connecticut. The Center for Health Communication and Marketing is conducting research to inform the design and dissemination of health communication and marketing interventions and practices with a focus on understanding the relationships between at-risk populations and their contexts, communication strategies, messages, and behavior change.

 

Dr. Vicki Freimuth, University of Georgia. The Southern Center on Communication, Health, and Poverty is focusing its research on the poor and near-poor in the South and exploring different facets of communication including message processing, message contents, audience participation in designing and constructing messages, and how individuals respond to health risks and what interventions will increase their health protection behaviors.

 

Centers of Excellence in Public Health Informatics

 

With support from CDC, the Centers of Excellence in Public Health Informatics are improving the public´s health through discovery, innovation, and research via health information and information technology.

 

Dr. Richard Platt, Harvard University. The Center of Excellence in Public Health Informatics is focusing on linking disparate information systems (Electronic Medical Records, Personally Controlled Health Records, and electronic public health reporting and communication systems) by developing scalable information infrastructures to enable information exchange between individuals, health care providers, and public health authorities.

 

Dr. Mark Oberle, University of Washington. The Center of Excellence in Public Health Informatics is focusing on developing public health surveillance methods within the emerging health information infrastructure and is creating an interactive digital knowledge management system to support the collection, management, and retrieval of public health documents, data, learning objects, and tools.

 

For more information, see Press Release for FY 2005 awards.

 

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