Data & Metrics

Overview

Understanding communications channels is imperative to conducting strategic, effective and user-centric health interventions, campaigns and outreach. CDC's eHealth databriefs and Metrics Dashboard provide important insights to develop social media strategies.

eHealth Data Briefs

The eHealth Data Briefs outline the highlights and demographics for many of the social media tools we use at CDC. These data can help communications professionals determine the most powerful channels to reach their target audiences and meet their specific communications objectives. CDC provides a number of eHealth Data Briefs on topics like, online health seeking, text messages, blogs, eGames and more.

CDC.gov Metrics Dashboard

CDC.gov recently launched a metrics "dashboard" Web site that highlights performance data about CDC.gov and many of the interactive media tools being used to increase the impact and reach of CDC science. The dashboard provides easy access to measures that illustrate the use of CDC's eHealth products. Be sure to check out this new feature and learn more about CDC.gov usage and the growing implementation of new media tools, including:

• CDC.gov Overall Page Views, Page Visits, Time Spent, and Web Campaigns
• CDC.gov Customer Satisfaction Scores (ACSI)
• Social Media Products: CDC.gov Web 2.0 Tools (podcasts, widgets, eCards, and CDC-TV)
• Top Search Keywords (Internal and External)
• Top Referrers (Inbound Links) to CDC.gov
• Most Popular Pages on CDC.gov

Be sure to check out this new feature and learn more about CDC.gov usage and the growing implementation of new media tools.