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ORIGINAL RESEARCH

Monetary Matched Incentives to Encourage the Purchase of Fresh Fruits and Vegetables at Farmers Markets in Underserved Communities

Month and YearCity HeightsSan MarcosSoutheast SDGolden HillLinda VistaTotal
2010 Jun192181373
2010 Jul390155545
2010 Aug439165604
2010 Sep479161640
2010 Oct56072632
2010 Nov51187598
2010 Dec321532376
2011 Jan4178917523
2011 Feb321765402
2011 Mar4041226532
2011 Apr456104131574
2011 May5482181125802
2011 Jun757524222421,545
2011 Jul96248137340951,915
2011 Aug897546562853612,145
2011 Sep843286852294671,910
2011 Oct1,120175501674521,964
2011 Nov82924512883811,555
2011 Dec68410616504491,305
2012 Jan5931366543601,149

Abbreviation: —, market not open.


Figure.
Number of Fresh Fund market visits by market location and month (20,089 total visits), June 1, 2010, through January 31, 2012. The Southeast San Diego Market opened in December 2010, the Golden Hill Market opened in April 2011, and the Linda Vista Market opened in July 2011. A media marketing campaign was initiated in June 2011.

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