Volume 1:
No. 4, October 2004
STEP-BY-STEP
Skin and Colon Cancer Media Campaigns in Utah
Campaign Materials
One or more documents on this Web page is available in Portable Document Format
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 Bob
Simons Obit Billboard (PDF 933K)
VISUAL:
The top part of an obituary, torn from a newspaper, shows a photograph
of a nice-looking man and the first paragraph of the obituary text.
COPY FOR VISUAL:
Obituary[ies]
Bob Simons
4/10/45–3/28/03
Robert Milton Simons, age 47, died peacefully in his sleep after a
courageous battle with colon cancer. Born April 10th, 1945, in Salt Lake
City, UT, to Robert and Beverly Simons. He...
HEADLINE COPY:
He was waiting for symptoms.
COPY:
Colon cancer screening saves lives.
VISUAL:
UCAN LOGO
UCAN
Utah Cancer Action Network
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 Early Warning Poster (PDF
786K)
VISUAL:
Pleasant, smiling faces of two late-middle-aged people, one female
(labeled A with an arrow) and one male (labeled B).
HEADLINE COPY:
If you’re 50 or older, the following test can save your life: Which
person has early warning signs of colon cancer?
COPY:
The answer is: neither. There are usually no early warning signs with
colon cancer, the second leading cancer killer in Utah. It strikes both
men and women of all races, so it doesn’t draw attention to itself — until
it’s too late.
But with regular colon cancer screening tests, you greatly improve your
chances of beating this killer for life. So if you’re 50 or older, please
call your doctor today and get an appointment for a colon cancer
screening.
VISUAL:
UCAN LOGO
UCAN
Utah Cancer Action Network
COPY:
For a free information packet, please call the UCAN Health Resource
Line at 1-888-222-2542, or visit our web site at www.ucan.cc.
Return to article
Rosa Gonzalez Obituary Ad (PDF 495K)
VISUAL:
Entire obituary, including a photograph of a pleasant-looking middle-aged woman, is shown torn from a newspaper.
COPY:
Obituary[ies]
Rosa Gonzalez
7/12/52–1/14/04
Rosa Gonzalez, age 52, died in her sleep after a long and courageous
battle with colon cancer. She will be missed dearly. She was born on
January 12th, 1952, in Brownsville, Texas, to Cecilia and Miguel Garcia, the
first of eleven children. She married Hector Gonzalez in 1972, and the two
had three sons and one daughter together.
She lived the full range that life has to offer. From nights filled
with dancing to reflective moments hiking high in the mountains, she did
it all.
With so much vibrant energy, she never considered that colon cancer
might strike her down. It wasn’t until too late that she discovered that
there are no warning signs of colon cancer.
She is survived by her husband, Hector, and her four children: Alicia,
Maria, Tara, and Martin. She was also blessed with seven grandchildren
during her life, and two more shall join us soon.
In lieu of flowers, the Gonzalez family strongly suggests everyone over
the age of 50 get a colon cancer screening. Please call your doctor to
find out which screening option is right for you.
VISUAL:
UCAN LOGO
Utah Cancer Action Network
A SIMPLE TEST SAVES LIVES.
Health Resource Line 1-888-222-2542
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A Simple Test Magnet (PDF 161K)
VISUAL:
UCAN (Utah Cancer Action Network) logo
HEADLINE COPY:
A SIMPLE TEST SAVES LIVES.
COPY:
If you’re 50 or older, call your doctor today to get a colon cancer
screening test.
VISUAL:
UCAN LOGO
UCAN
Utah Cancer Action Network
Health Resource Line
1-888-222-2542
www.ucan.cc
Return to article |
