- Understand the MessageWorks process that helps health communicators craft messages most likely to change an audience’s health behavior intentions.
- Develop skills for evaluating messages using MessageWorks.
- Apply these new skills to your own health messages.
This workshop is an introduction to MessageWorks, a web-based decision support tool that helps health communicators identify their target audience, key variables of a good message for that target audience, and evidence to support the message developed using those key variables. The tool is based on research by Keller and Lehmann (2008). This workshop will include an overview of how to: 1) create an account in MessageWorks and get started with crafting a new message or assessing an existing message, 2) effectively and consistently evaluate, or code, key message variables through an interactive flashcard activity demoed by Dr. Keller, 3) use MessageWorks in their own message development practice, 4) create teams with MessageWorks to collaborate on message development and evaluation, and 5) exchange ideas with other health communication professionals using a community forum. (Note: This workshop is designed for federal, state, and local health communicators who develop health messages. Due to the abbreviated nature of this workshop, introductory principles to health message development will not be covered. It is encouraged that attendees with intermediate level message development experience attend.)
Galen E. Cole, PhD, MPH, LPC
Associate Director for Communication Science
Division of Cancer Prevention and Control
Centers for Disease Control and Prevention
Punam A. Keller, PhD
Tuck School of Business, Dartmouth University
Matthew Schnupp, MSPH, BSN, RN
Health Education Specialist
Oak Ridge Institute for Science and Education