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2011 Conference Archive

2011 Conference Program [PDF - 6.3MB]

Tuesday, August 9, 2011

Time  
7:00 a.m. - 5:30 p.m. Registration opens
8:00 a.m. - 11:30 a.m. Workshops and Pre-conference Meetings
9:00 a.m. - 12:00 p.m. Exhibitor Move in/Set-up
12:30 p.m. - 1:45 p.m. Opening Plenary
1:00 p.m. - 6:00 p.m. Exhibit Hall Hours
1:45 p.m. - 2:00 p.m. Break
2:00 p.m. - 3:30 p.m. Concurrent Breakout Sessions
3:00 p.m. - 3:45 p.m. Break
3:45 p.m. - 5:15 p.m. Concurrent Breakout Sessions

Wednesday, August 10, 2011

7:00 a.m. - 8:00 a.m. Continental Breakfast
8:00 a.m. - 5:30 p.m. Exhibit Hall Hours
8:00 a.m. - 9:15 a.m. Special Keynote Presentations
9:30 a.m. - 10:30 a.m. Poster Session
10:30 a.m. - 10:45 a.m. Break
10:45 a.m. - 12:15 a.m. Concurrent Breakout Sessions
12:15 p.m. - 1:15 p.m. Lunch
1:15 p.m. - 2:45 p.m. Super Sessions/Invited Panels
2:45 p.m. - 3:45 p.m. Poster Session
3:45 p.m. - 4:00 p.m. Break
4:00 p.m. - 5:30 p.m. Concurrent Breakout Sessions
5:30 p.m. - 8:00 p.m. Networking Reception

Thursday, August 11, 2011

7:00 a.m. - 8:00 a.m. Continental Breakfast
8:00 a.m. - 1:30 p.m. Exhibit Hall Hours
8:00 a.m. - 9:30 a.m. Super Sessions/Invited Panels
9:30 a.m. - 10:00 a.m. Break
10:00 a.m. - 11:45 a.m. Concurrent Breakout Sessions
11:45 a.m. - 12:45 p.m. Lunch
12:45 p.m. - 2:15 p.m. Concurrent Breakout Sessions
1:30 p.m. - 4:00 p.m. Exhibit Move Out
2:15 p.m. - 2:45 p.m. Break
2:45 p.m. - 4:00 p.m. Closing Plenary
Conference attendees discuss health communication topics from flu to nutrition.

Conference attendees discuss health communication topics from flu to nutrition.

To Advance Science

The purpose of this track is to share new concepts and knowledge that would influence theory-based and evidence-based practice of health communication and marketing. This track invites papers that present original research, findings from pilot studies, and results of comprehensive evaluations of health communication and marketing campaigns and programs. Works discussing emerging trends, new theories, theoretical refinements or theoretical applications, and new conceptual models that can contribute to the success of health communication and marketing programs are welcomed. Submission to this track should be based on rigorous analysis of data and/or extant literature.

To Explore Innovative Communication Tools and Technologies

The purpose of this track is to share new ideas about the use of internet and new communication technologies (e.g., digital productions such as podcasts and video games, social media, SMS texting) in health communication and marketing programs. Abstracts in this track should focus on emerging trends in and the development and application of new communication tools and technologies in health communication and marketing programs. Presentations that are data-driven and that help participants understand and leverage innovations to improve health communication, marketing, and media programs are encouraged.

To Improve Practice

The purpose of this track is to share insights into evidence-based programs that successfully translate knowledge into health communication and marketing practice. This track invites submissions that contribute to the better practice of health communication and marketing by presenting lessons learned, scalable model programs, or on improving the process by which health communication and marketing programs are managed. Presentations of model campaigns should focus on implementation details, contextual information for where the program was successful, and strong evidence for effectiveness. Abstracts on processes should focus on key elements such as program development, implementation, and evaluation.

To Bridge Divides

The purpose of this track is to share health communication and marketing discoveries and strategies to enhance effectively reaching underserved populations and promote reduction of health disparities. This track invites submissions concerning research findings, best practices, and emerging trends that address health information dissemination to "hard-to-reach" and vulnerable populations, that identify and describe health disparities, and that provide examples of models and programs that promote health equity.

Opening Plenary - Tuesday, August 9, 2011

Download this video [MP4 - 154,862 Kb]
Mattice A. Haynes Slides (1.5 mb, 16 pages)

Mattice A. Haynes
Senior Associate
America Speaks

Description: Dr. Mark Weber, Director, Office of Communications, Substance Abuse and Mental Health ServicesAdministration (SAMHSA), introduces Mattice Haynes, Senior Associate, AmericaSpeaks, during the opening plenary session for the 2011 National Conference on Health Communication, Marketing, and Media. She has played key roles and supported over a dozen AmericaSpeaks projects. She has experience in project management, public outreach, program design, facilitation, training, and meeting production. She manages her own community and public engagement consulting practice, The Art of Community, LLC, based in Decatur, Georgia. Ms. Haynes currently serves as a community coach, providing technical assistance to neighborhood grantees for The Community Foundation for Greater Atlanta’s Neighborhood Fund.

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Opening Plenary - Tuesday, August 9, 2011

Download this video [MP4 - 299,550 Kb]
Walker Smith Slides (9.42 mb, 43 pages)

J. Walker Smith, PhD
Executive Chairman
The Futures Company

Description: Donna Garland, Conference Co–chair; Associate Director for Communication, Centers for Disease Control and Prevention, introduces J. Walker Smith, PhD, during the opening plenary session for the 2011 National Conference on Health Communication, Marketing, and Media. J. Walker Smith, PhD, is the executive chairman of The Futures Company (www.thefuturescompany.com), a global trends and futures research consulting firm. Dr. Smith is an authority and a frequently quoted commentator on global consumer trends, which makes him a sought–after speaker on marketing strategy. He has been described by Fortune magazine as “one of America′s leading analysts on consumer trends.”

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Morning Plenary - Wednesday, August 10, 2011

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Rhonda Lowry, MS, BS, (Moderator)
Vice President, Emerging Social Web Technologies,
Turner Broadcasting System, Inc.

Panel Presenters

Ed Keller, MA,
CEO
The Keller Fay Group

Greg Pharo, MBA, Director,
Market Research and Analysis
AT&T Mobility and Consumer Division

Jack Wakshlag, PhD, MA,
Chief Research Officer
Turner Broadcasting System, Inc.
 

A Conversation on Social Media Promises, Myths, and Mysteries

Description: Wednesday morning Plenary Panel Session - "A Conversation on Social Media Promises, Myths, and Mysteries." Four leaders from media and marketing firms share some of the lessons they've learned implementing social media practices and research. The panelists will wrestle with questions ranging from how social media fits within the communication mix, how it works, what the critical research and evaluation questions are, and share some data and analyses.

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Special Session #1 - Wednesday, August 10, 2011

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John Strand (Moderator)
Vice President and Center Director
Center for Social Marketing and Behavior Change
FHI 360

Panel Presenters

Jonah Berger, PhD
James G. Campbell, Jr.,

Memorial Assistant Professor of Marketing
The Wharton School
University of Pennsylvania

Robert Hornik, PhD
Wilbur Schramm
Professor of Communication and Health Policy
The Annenberg School for Communication University of Pennsylvania

Bill Smith. EdD
Editor
Social Marketing Quarterly

Stump the Chumps: An Investigative Conversation on Research and Evaluation

Description: Wednesday afternoon Special Session - "Stump the Chumps: An Investigative Conversation on Research and Evaluation." Three distinguished presenters opens the afternoon with provocative presentations laying out the research pitfalls and opportunities facing modern marketing communication professionals. How do we make the case that we are having an impact if we cannot implement textbook research designs? What kinds of messages go viral in the commercial world and how do we know? And given all the focus groups, triads, observations and in-depth interviewing we do, how do we avoid confirmation bias, anchoring errors, search satisfaction, and hot/cold confusion?

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Special Session #2 - Wednesday, August 10, 2011

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R. Craig Lefebvre, PhD (Moderator)
Chief Maven
socialShift

Panel Presenters

Elizabeth Carger
Olson Zaltman Associates (OZA)

Kevin Dame, MBA
IDEO

Chris Waugh
IDEO

Megan Lewis, PhD
RTI International

Innovations in Listening, Understanding, and Inspiring for Change

Description: "Listening for Change" involves transformations in how we approach our work and the people we work with and serve if it is to be more than a rhetorical priority. To make this shift, health communication and marketing professionals need to learn to do more than listen better to gain an understanding and empathy with people we used to call audiences. "Listening for Change" also means redesigning some of the ways in which we do our work. This Special Session focuses on three innovative methods that provide us new perspectives on and methods for listening, understanding, and empathizing with people we wish to serve. But the process does not stop there. The session demonstrates how each of these approaches can be used to develop strategies to address public health issues and change behavior.

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Special Session #3 - Wednesday, August 10, 2011

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Thomas E. Backer, PhD (Moderator)
President
Human Interaction Research Institute

Panel Presenters

Carol Bloomberg
Principal Associate
Abt Associates

James W. Dearing, PhD
Senior Scientist
Institute for Health Research Kaiser Permanente

Cheryl Holt
National Council for Community Behavioral Healthcare

Robert Mayer
Senior Advisor for Health Information Technology
Substance Abuse and Mental Health Services Administration (SAMHSA)

Mark A. Weber, MBA
Director, Office of Communications
Substance Abuse and Mental Health Services Administration (SAMHSA)

Promoting Integration of Behavioral Health Screening Into Primary Care: Three Innovative Communications Approaches

Description: Integrating behavioral health into primary care medicine requires innovative approaches to helping physicians (and allied health care personnel in the "health home" now widely advocated as key to successful health reform) learn about and use simple, effective screening tools for identifying mental health and substance abuse problems. The Substance Abuse and Mental Health Services Administration (SAMHSA), along with other federal agencies like the Health Resources and Services Administration and the Centers for Medicare and Medicaid Services is working actively with national health and behavioral health organizations to create these screening tools and to promote their effective communication.

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  • Page last reviewed: March 11, 2011
  • Page last updated: March 11, 2011
  • Content source:
    • Office of the Associate Director for Communication, Division of News and Electronic Media
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