2010 Conference: Tracks

To Advance Science

This track invites papers that discuss new theories, theoretical refinements or theoretical applications, new conceptual models, original research, findings from pilot studies and results of comprehensive evaluations of health communication and marketing campaigns and programs. The purpose of this track is to share new concepts and knowledge that would influence theory-based and evidence-based practice of health communication and marketing. These new concepts and knowledge should be based on rigorous analysis of data and/or extant literature.

To Explore Innovations

Abstracts in this track should focus on the development and use of new tools and models, innovative evaluation methods, new technologies, and identification of emerging trends that contribute to the success of health communication and marketing programs. Presentations that are data-driven and that help participants understand and leverage innovations to improve health communication, marketing and media programs are encouraged.

To Improve Practice

This track seeks abstracts on evidence-based programs that successfully translate knowledge into health communication and marketing practice. Other abstracts that strive to contribute to the better practice of health communication and marketing should focus on presenting lessons learned, scalable model programs or on improving the process by which health communication and marketing programs are managed. Presentations of model campaigns should focus on implementation details, contextual information for where the program was successful, and strong evidence for effectiveness. Abstracts on processes should focus on key elements such as program development, implementation, and evaluation.

To Bridge Divides

Abstracts should address research, best practices, theoretical developments, and methods for utilizing health communication and marketing strategies and methods to effectively reach underserved populations and reduce health disparities. Presentations are encouraged that address information dissemination, that target "hard-to-reach" and vulnerable populations, that identify and describe health disparities, and that provide examples of models and programs that address health equity.