2009 Conference: Keynote/Plenary Speakers
The 2009 National Conference on Health Communication, Marketing and Media will feature Bill Novelli as the Opening Keynote Speaker.
Tuesday, August 11
William D. Novelli, a recognized leader in social marketing and social change, is a professor at Georgetown University's McDonough School of Business. He just completed an eight year term as CEO of AARP, a membership organization of over 40 million people 50 and older. Previously, Bill was President of the Campaign for Tobacco-Free Kids and now serves as chairman of the board.
Earlier, he was EVP of CARE, and responsible for all operations in the U.S. and abroad. Before that, Bill co-founded and was president of Porter Novelli, now part of the Omnicom Group and one of the largest public relations agencies in the world.
Mr. Novelli began his career at Unilever, a worldwide consumer marketing company, moved to a major ad agency, then served as Director of Advertising and Creative Services for the Peace Corps. He holds a B.A. from the University of Pennsylvania and an M.A. from Penn's Annenberg School for Communication. His book, 50+: Give Meaning and Purpose to the Best Time of Your Life, was updated in 2008.
Thursday, August 13
John J. Whyte, MD, MPH, is the Chief Medical Expert at Discovery Health Channel, part of the media conglomerate Discovery Communications and the leading health channel, reaching over 72 million homes. In this role, Dr. Whyte designs, develops and delivers medical education programming and related products and services on important clinical topics that appeal to both a medical and lay audience. Prior to Discovery, Dr. Whyte was in the Immediate Office of the Director at the Agency for Healthcare Research Quality. He served as Medical Advisor/Director of the Council on Private Sector Initiatives to Improve the Safety, Security, and Quality of Healthcare. Prior to this assignment, Dr. Whyte was the Acting Director, Division of Medical Items and Devices in the Coverage and Analysis Group in the Centers for Medicare & Medicaid Services (CMS), formerly the Health Care Financing Administration. CMS is the federal agency responsible for administering the Medicare and Medicaid programs to over 40 million people.
Dr. Whyte is a board-certified internist. He completed an internal medicine residency at Duke University Medical Center, and also earned a Masters of Public Health (MPH) in Health Policy and Management at Harvard University School of Public Health. Prior to arriving in Washington, Dr. Whyte was a health services research fellow at Stanford University and an attending physician in that school’s Department of Medicine. He has written extensively in the medical and lay press on health policy issues.
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