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2008 Conference: Tracks

Download conference program booklet [1.1 MB, 56 pages]

Track I: Innovations in Health Communication, Marketing and Media

This track will include research findings, theoretical developments, and best practices and methods regarding new technologies, partnership models, tools, evaluations methods, and emerging health communication, marketing, and media trends.

Tuesday, August 12, 2:15 P.M. – 3:45 P.M.
A) Virtual Worlds and Interactive Simulation Technology: Enhancing the Delivery of Public Health Messages (Grand Ballroom A)
B) New Frontiers in Message Design Theory (International Ballroom B)

Tuesday, August 12, 4:00 P.M. - 5:30 P.M.
Innovative Campaigns Targeting Youth Audiences (Grand Ballroom A)

Wednesday, August 13, 10:15 A.M. – 11:45 A.M.
A) Interactive Health Games and Emerging Technologies: Effectiveness, Evaluation, and the Future (Grand Ballroom A)
B) Social Networks and Online Resources for Public Health Professionals
(International Ballroom B)

Wednesday, August 13, 1:15 P.M. – 2:45 P.M.
Empowering Patients through Health Related Social Networks (Grand Ballroom A)

Wednesday, August 13, 3:30 P.M. – 5:00 P.M.
Peer-to-Peer Communications (Grand Ballroom A)

Thursday, August 14, 8:00 A.M. – 9:30 A.M.
A) Evaluation and Web Metrics: Tracking Trends and Progress on the Internet (Grand Ballroom A)
B) New Technologies in Health Communication Campaigns (International Ballroom B)
C) Innovative and Effective Tools for Building Healthy Communities (Grand Ballroom B)

Thursday, August 14, 9:45 A.M. – 11:15 A.M.
Going Mobile for Public Health (Grand Ballroom A)

Track II: Reducing Health Disparities

This track will include research and evaluation findings, theoretical developments, best practices and methods for using partnerships, health communication, marketing and media to reduce health disparities across racial, ethnic and socioeconomic groups. Topics addressing effectively providing information and interventions to “hard-to-reach” and “vulnerable” populations will be included.

Tuesday, August 12, 2:15 P.M. – 3:45 P.M.
Evaluating Media Interventions: Documenting Impact to Reduce Health Disparities
(Grand Ballroom B)

Tuesday, August 12, 4:00 P.M. - 5:30 P.M.
Reaching and Influencing Disparate Communities: Communicating about HIV/AIDS
(Grand Ballroom B
)
Understanding the Culture of Poverty to Enhance Health Communication/Marketing Interventions (International Ballroom D/E)

Wednesday, August 13, 10:15 A.M. – 11:45 A.M.
Developing Educational Interventions for Reducing Health Disparities among Asians, Asian Americans, and Pacific Islanders
(Grand Ballroom B)

Wednesday, August 13, 1:15 P.M. – 2:45 P.M.
Industry Perspectives on Reaching Priority Populations (Grand Ballroom B)

Wednesday, August 13, 3:30 P.M. – 5:00 P.M.
Communicating Effectively to Low-Income and Low-Literacy Health Information Consumers (Grand Ballroom B)

Thursday, August 14, 8:00 A.M. – 9:30 A.M.
Examining Health Information Resources to Reduce Cancer Disparities 
(International Ballroom C)

Thursday, August 14, 9:45 A.M. – 11:15 A.M.
Increasing Reach and Impact to Vulnerable Populations: Effective Marketing and Communication Campaign Planning and Dissemination (Grand Ballroom B)

Track III: Dissemination of Public Health Programs and Information

This track will include research and evaluation findings, theoretical developments, best practices and methods focusing on strategies, partnerships and distribution channels to effectively deliver public health information and programs as well as approaches to scaling health communication, marketing and media campaigns and programs.

Tuesday, August 12, 2:15 P.M. – 3:45 P.M.
Getting the Message: Analyzing and Understanding Media Coverage and Messaging to Improve Public Health (Grand Ballroom C)

Tuesday, August 12, 4:00 P.M. - 5:30 P.M.
A) Calories, Colons, and Cancer Vaccines: Using Media Campaigns to Influence Health Behavior
(Grand Ballroom C)
B) From Nutrition to Hepatitis B: Making a Difference through Branded Campaigns
(International Ballroom C)

Wednesday, August 13, 10:15 A.M. – 11:45 A.M.
Getting the Right Message to Your Audience: The Right Way to Change Behavior
(Grand Ballroom C)

Wednesday, August 13, 1:15 P.M. – 2:45 P.M.
A) Social Marketing Campaign Development (Grand Ballroom C)
B) Communicating the Potential Threat of Potential Climate Change: A Practical ”How To” Session (International Ballroom C)

Wednesday, August 13, 3:30 P.M. – 5:00 P.M.
A) From Practice to Performance: Communication Toolkits That Work (Grand Ballroom C)
B) Maximizing Evaluation: Plan on It! (International Ballroom B)

Thursday, August 14, 8:00 A.M. – 9:30 A.M.
The Road to Dissemination: Toolkit Development “Have To’s” (Grand Ballroom C)

Thursday, August 14, 9:45 A.M. – 11:15 A.M.
Using Partnerships as a Dissemination Channel (Grand Ballroom C)

Track IV: Engaging the Public to Adopt Healthy Behaviors

This track will include research and evaluation findings theoretical developments, best practices and methods for evaluation towards understanding different audiences and engaging individuals to adopt behaviors that improve their health and the health of their communities.

Tuesday, August 12, 2:15 P.M. – 3:45 P.M.
Innovative Approaches to Maximize Reach and Frequency in Health Promotion Campaigns (International Ballroom A)

Tuesday, August 12, 4:00 P.M. - 5:30 P.M.
A) Building Partnerships: Tools to Enhance Program Effectiveness (International Ballroom A)
B) Applying Emerging Theories to Engage the Public(International Ballroom B)

Wednesday, August 13, 10:15 A.M. – 11:45 A.M.
Building Our Understanding of Health Messages Targeting Women (International Ballroom A)

Wednesday, August 13, 1:15 P.M. – 2:45 P.M.
A) Health Marketing Strategies: Segmentation, Tailoring, and Targeting
(International Ballroom A)
B) Health Campaigns: Impacts on Awareness, Attitudes, Knowledge, and Behavior
(International Ballroom B)

Wednesday, August 13, 3:30 P.M. – 5:00 P.M.
A) International Health Promotion Campaigns: Building Awareness and Knowledge about Infectious Diseases (International Ballroom A)

Thursday, August 14, 8:00 A.M. – 9:30 A.M.
Building and Sustaining Support for Health Promotion Campaigns (International Ballroom A)

Thursday, August 14, 9:45 A.M. – 11:15 A.M.
A) Evidence-based Strategies to Strengthen Partnerships and Organizations
(International Ballroom A)
B) Examining the Uses and Effects of Health Messages
(International Ballroom B)

 
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