TRACK II

Using Health Communication, Marketing and Media to Promote Behavior Change

Try This at Home: Best Practices in Applying Innovative and Creative Approaches to Behavior Change

Leslie B. Snyder, Ph.D., M.A., Moderator
Professor of Communication Sciences
Director, Center for Health Communication and Marketing
University of Connecticut

Tina Hoff, Speaker ( 638KB)
Vice President and Director
Entertainment and Media Partnerships
Henry J. Kaiser Family Foundation

Nancy Lee, M.B.A., Speaker ( 1.81MB)
President
Social Marketing Services, Inc.
Adjunct Faculty
University of Washington and Seattle University

Melissa Taylor, M.A., Speaker ( 823KB)
Director, Strategic Planning and Research
Porter Novelli

A Past, Present, and Future Look at the Evolution of Risk Communication

Lynn Sokler, Moderator
Senior Marketing and Communication Consultant
DB Consulting Group, Contractor
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention

Karen Whitehall King, Ph.D., Speaker
Professor and Department Head
Department of Advertising and Public Relations
Grady College of Journalism and Mass Communication
University of Georgia

Barbara Reynolds, M.A., Speaker
Public Affairs Coordinator
Office of Enterprise Communication
Centers for Disease Control and Prevention

Jeff Springston, Ph.D., Speaker ( 162KB)
Associate Dean for Research and Graduate Studies
Grady College of Journalism and Mass Communication
University of Georgia

What the Media Considers "Hot"

Glen Nowak, Ph.D., Moderator
Chief, Media Relations
Office of Enterprise Communication
Office of the Director
Centers for Disease Control and Prevention

Daniel J. DeNoon, Speaker
Senior Medical Writer
WebMD

Karen Hunter, Speaker
Senior Public Affairs Specialist
Office of Enterprise Communication
Centers for Disease Control and Prevention

Mike Stobbe, M.P.H., M.S.J., Speaker
Medical Writer
Associated Press

Public Health and Branding: Build, Measure, and Grow Your Health Program

Stephen Luce, Moderator
Senior Marketing Specialist
McKing Consulting, Contractor
National Center for Health Marketing
Coordinating Center for Health Information and Service
Centers for Disease Control and Prevention

Heidi Rogers, Speaker
General Manager, Strategy
Sterling Brands

Kathie Thomas, Speaker ( 1.81MB)
Director of Innovation
Fleishman-Hillard

Faye Wong, Speaker
Former Director, VERB Campaign
National Center for Chronic Disease Prevention and Health Promotion
Coordinating Center for Health Promotion
Centers for Disease Control and Prevention

Important Lessons for Us All from National Media Campaigns for Teens and Tweens: The Anti-Drug, truth, and VERB Campaigns

Leslie B. Snyder, Ph.D., M.A., Moderator
Professor of Communication Sciences
Director, Center for Health Communication and Marketing
University of Connecticut

Robert W. Denniston, M.A., Speaker
Director, National Youth Anti-Drug Media Campaign
Office of the National Drug Control Policy

Marian Huhman, Ph.D., Speaker ( 268KB)
Health Scientist
National Center for Chronic Disease Prevention and Health Promotion
Coordinating Center for Health Promotion
Centers for Disease Control and Prevention

Donna Vallone, Ph.D., M.P.H., Speaker ( 350KB)
Senior Vice President for Research and Evaluation
American Legacy Foundation