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Evaluation Framework

Section II: CDC's Framework for Program Evaluation

Program evaluation is a systematic way of measuring the success of public health programs. The Heart Disease and Stroke Prevention Program's evaluation framework is based on CDC's evaluation framework, a practical tool designed to summarize and organize the essential elements of any program evaluation. This framework consists of six steps, which are depicted in Figure 1 and described briefly below. More information regarding CDC's evaluation framework can be found on the Internet at http://www.cdc.gov/mmwr/PDF/RR/RR4811.pdf (515K) or in the CDC document "Framework for Program Evaluation in Public Health" (CDC, 1999).  Learn more about PDFs.


Figure 1: Recommended framework for program evaluation.
 

This drawing shows a program evaluation process as a cycle that moves from program description to designing an evaluation, gathering information, justifying conclusions, and using and sharing lessons learned. The process begins and ends with engaging stakeholders.

  1. Engage Stakeholders:  Engage those who might have an interest or stake in the issues addressed by the program from the beginning stages of the program.
     

  2. Describe the Program:  This description should convey the mission and objectives of the program and set the frame of reference for evaluation decisions.
     

  3. Focus the Evaluation Design:  Identify issues of greatest concern to stakeholders, the questions to be asked in the evaluation, and the methods used to develop the questions.
     

  4. Gather Credible Evidence:  The more credible the evidence is, the more credible will be the evaluation findings and the recommendations that follow from them.
     

  5. Justify Conclusions:  Evaluation conclusions should be based on the evidence gathered, and program's success should be judged against agreed–upon values or standards set by the stakeholders prior to conducting the evaluation.
     

  6. Ensure That Lessons Learned are Shared and Applied:  Program participants should make a deliberate effort to disseminate the evaluation processes they use and the findings of their evaluations so that other entities conducting CVH projects can learn from their experience.
     

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Date last reviewed: 05/12/2006
Content source: Division for Heart Disease and Stroke Prevention, National Center for Chronic Disease Prevention and Health Promotion

 
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