| Time | Task | Who Would Be Responsible |
|---|---|---|
| September, Year 1 | Meet with the county hospital representatives and other healthcare providers to discuss intervention standards/ expectations and settings | Bureau representative, Heart Center representative, hospital marketing representative |
| Meet with the county 911 to discuss intervention standards/expectations and settings | Bureau representative, Heart Center representative, hospital marketing representative | |
| October, Year 1 | Develop plan for nominal groups | Hospital marketing representative |
| Write discussion guide | Hospital marketing representative | |
| Develop screener criteria for nominal group participation | Hospital marketing representative | |
| Conduct informant interviews | Hospital marketing representative and Heart Center representative | |
| Revise rough layouts and concepts as necessary | Hospital marketing representative | |
| November, Year 1 | Moderate nominal groups/consumer juries | Hospital marketing representative |
|
Review, analyze, and interpret nominal group tapes and checklists |
Hospital marketing representative | |
| Prepare report for stakeholders | Hospital marketing representative | |
| Develop media campaign | Hospital marketing representative | |
| Develop educational tools | Heart Center representative, American Heart Association representative, and hospital marketing representative | |
| December, Year 1 | Pre-test awareness levels and attitudes in the county | Outside contractor |
| January, Year 2 | Launch pilot campaign in the county (2 months' duration) | Hospital marketing representative |
| Post-test awareness levels and attitudes in the county | Outside contractor | |
| Revise campaign as necessary | Hospital marketing representative |