Communication Implementation Plan
|
Activity
Description
|
Time Frame | Responsible |
|---|---|---|
| Kick-off news conference | January, Year 2 | Marketing representatives |
| Pilot
media campaign Earned media/publicity Print ads Direct mail/brochures |
January - March, Year 2 | Marketing representatives |
| Pilot
Interpersonal campaign Group presentations Flyers/Brochures Discussions |
January - March, Year 2 | Bureau
and Heart Center Representatives, AHA and 911 representatives Partner health providers |
| Conference presentation | June, Year 2 | Bureau/Heart Center/Marketing representative |
| Statewide
media Earned media/publicity Radio spots Print ads in targeted areas |
June, Year 3 | Marketing representatives |
| Statewide
interpersonal Implementation kits |
June, Year 3 | Marketing representatives to develop and distribute implementation kits |
| Conference presentation | June, Year 3 | Bureau/Heart Center/Marketing representative |