Proposed timeline and plan
|
Date
|
Task
|
Responsibility |
|---|---|---|
| September, Year 1 | Meet with the county hospital representatives and other healthcare providers to discuss intervention standards/ expectations and settings | Bureau representative, Heart Center representative, hospital marketing representative |
| Meet with the county 911 to discuss intervention standards/expectations and settings | Bureau representative, Heart Center representative, hospital marketing representative | |
| October, Year 1 | Develop plan for nominal groups | Hospital marketing representative |
| Write discussion guide | Hospital marketing representative | |
| Develop screener criteria for nominal group participation | Hospital marketing representative | |
| Conduct informant interviews | Hospital marketing representative and Heart Center representative | |
|
Revise rough layouts and concepts as necessary |
Hospital marketing representative | |
| November, Year 1 | Moderate nominal groups/consumer juries | Hospital marketing representative |
| Review, analyze, and interpret nominal group tapes and checklists | Hospital marketing representative | |
| Prepare report for stakeholders | Hospital marketing representative | |
| Develop media campaign | Hospital marketing representative | |
| Develop educational tools | Heart Center representative, American Heart Association representative And hospital marketing representative | |
| December, Year 1 | Pre-test awareness levels and attitudes in the county | Outside contractor |
| January Year 2 | Launch pilot campaign in the county (2 months' duration) | Hospital marketing representative |
| Post-test awareness levels and attitudes in the county | Outside contractor | |
| Revise campaign as necessary | Hospital marketing representative | |
| April, Year 2 | Launch proposed statewide campaign (2 months' duration) | Hospital marketing representative |
| Staff Costs: | $12,000 |
| Non-Staff Costs: | $10,000 |
| Earned Media: | $25,000 |
| Other Costs (including evaluation): | $25,000 |
| Total Project Budget: | $72,000 |