|
Strengths
|
Weaknesses
|
|---|---|
| Cooperation from stakeholders and partners - enthusiasm for intervention | Older population in the state - well-established attitudes and patterns of behavior |
|
Clearly established need for intervention |
Smoking culture needs to be addressed |
| Communication channels well-established in population centers | |
| Non-traditional communication channels tested for validity and success in pilot project can be applied to all rural areas | |
|
Opportunities
|
Threats |
| Love for family - sense of family ties can be strong motivator in campaign | Lower incomes predominant in state lessen ability to motivate for prevention of disease - hard to continue with heart-healthy habits |
| Quick access to care during/after onset of attack works - therefore, the planning team need to increase number of people who act quickly. |