(This reference is an abridged version of the
CDCynergy health communication model.
For more detailed information, or to
return to the tutorial, click on the phase titles.)
|
|
|
| The key elements
in this phase involve working with partners to: |
- Identify and define health problems that may be addressed by your program
interventions.
- Examine and/or conduct necessary research to describe the
problems.
- Assess factors and variables that can affect the project’s direction,
including strengths, weaknesses, opportunities, and threats (SWOT).
|
| |
| |
| |
| The key elements
in this phase involve working with partners to: |
- List causes of each problem you plan to address.
- Develop goals
for each problem.
- Consider strengths, weaknesses, opportunities, threats,
and ethics of health 1) engineering, 2) communication/education, 3) policy/enforcement,
and 4) community service intervention options.
- Select the types of intervention(s)
that should be used to address the problem(s).
|
| |
| |
|
|
| The key elements
in this phase involve working with partners to: |
- Decide whether communication is needed as a dominant intervention and/or
as support for other intervention(s).
- If communication is used as a dominant
intervention, list possible audiences.
- If communication is to be used
to support Community Services, Engineering, and/or Policy/Enforcement interventions,
list possible audiences to be reached in support of each selected intervention.
- Conduct
necessary audience research to segment intended audiences.
- Select audience
segment(s) and write communication objectives for each audience segment.
- Write
a creative brief to provide guidance in selecting appropriate concepts/messages,
settings, activities, and materials.
|
| |
| |
|
|
| The key elements in this
phase involve working with partners to: | Develop and test concepts, messages, settings, channel-specific activities,
and materials with intended audiences. - Finalize and briefly summarize
a communication implementation plan. The plan should include:
- Background
and justification, including SWOT and ethics analyses,
- Audiences,
- Communication
objectives,
- Messages,
- Settings
and channels for conveying your messages,
- Activities
(including tactics, materials, and other methods),
- Available
partners and resources,
- Tasks and
timeline (including persons responsible for each task, date for completion
of each task, resources required to deliver each task, and points at
which progress will be checked),
- Internal
and external communication plan,
- Budget.
- Produce materials for dissemination.
|
| |
| |
| |
| The key elements in this
phase involve working with partners to: |
- Determine stakeholder information needs.
- Decide which types
of evaluation (e.g., implementation, reach, effects) are needed to satisfy stakeholder
information needs.
- Identify sources of information and select data collection
methods.
- Formulate an evaluation design that illustrates how methods
will be applied to gather credible information.
- Develop a data analysis
and reporting plan.
- Finalize and briefly summarize an evaluation implementation
plan. The plan should include:
- Stakeholder
questions,
- Intervention
standards,
- Evaluation
methods and design,
- Data analysis
and reporting,
- Tasks
and timeline (including persons responsible for each task, date for completion
of each task, resources required to deliver each task, and points at
which progress will be checked),
- Internal
and external communication plan,
- Budget.
|
| |
| |
| |
|
The key elements in this phase involve working
with partners to:
| - Integrate, execute,
and manage communication and evaluation plans.
- Document feedback and lessons
learned.
- Modify program components based on feedback.
- Disseminate
lessons learned and evaluation findings.
|
| |